Marie-Christin Kippar takes over as Head of Channel & Alliances at G DATA CyberDefense

Marie-Christin Kippar has many years’ experience in the sales of Software-as-a-Service (SaaS) and in developing digital business models. Before joining G DATA, she founded her own company specialising in generative artificial intelligence. She is now applying this combination of entrepreneurial experience, technological understanding and sales expertise to the further development of the German cyber defence specialist’s partner business.

A key focus of her work and that of her five-person team is on establishing a seamless partner journey. The aim is to provide structured support to sales partners throughout the entire lifecycle: from onboarding, through training, marketing initiatives and events, right through to joint strategy development. In this way, G DATA is laying the foundations for long-term partnerships and predictable growth within the channel.

“I think in terms of long-term relationships. The best partnerships last longer than any single deal. That’s precisely why I’m developing a partner journey at G DATA that supports our specialist retailers and resellers throughout the entire lifecycle – from onboarding to joint strategy development. For me, ‘Channel First’ means making the decision to put partners at the centre as influencers on an equal footing”, says Marie-Christin Kippar, Head of Channel & Alliances at G DATA CyberDefense.

In addition to further developing the partner programme, Kippar will in future be responsible for expanding strategic technology alliances and driving partner-generated revenue. The initial focus will be on the German-speaking market. At the same time, she is laying the groundwork for the international scaling of the channel business.

“In Marie-Christin Kippar, we have a leader who brings a strong entrepreneurial mindset to the role. This, combined with her many years of sales and technology expertise, will help us take the next steps in our partner sales strategy. She understands our partners’ perspective from her own experience and will further develop our ‘channel-first’ strategy with a wealth of expertise and fresh ideas. Together, we aim to strengthen our channel network, expand strategic alliances and enable sustainable growth”, says Nikolas Schran, Vice President of Sales & Marketing at G DATA CyberDefense AG.

With this new appointment, G DATA CyberDefense is underlining the strategic importance of the channel. The company is continuously investing in the expansion of its network, modern managed security services and a robust partner programme. The aim is to provide specialist retailers and resellers with even more targeted support in expanding their security business and protecting organisations with effective cybersecurity solutions.