18.05.2026 | 2 Images

CyberTrust in the channel: Launch of the new G DATA partner programme

Engagement brings more benefits

G DATA CyberDefense is placing the focus on ‘cyber trust’ in its new partner programme for sales partners. The new model links sales performance with active engagement. In doing so, G DATA is creating additional incentives for shared, sustainable growth and success within the channel. Sales partners benefit from higher margins, greater transparency and expanded development opportunities.

The new partner programme is firmly rooted in a "channel-first" approach. It is aimed specifically at resellers and specialist retailers who actively market cybersecurity solutions and wish to grow alongside G DATA CyberDefense. The new concept is therefore based on two pillars: traditional sales performance and an additional engagement level. There are also four partner tiers (Partner, Silver, Gold and Platinum), which are determined by turnover. Resellers can gain additional benefits through further activities, such as webinars, case studies or social media engagement. In this way, they generate points for the so-called “engagement level” and increase their margin.

“Cybersecurity thrives on trust, and that can only be built through close collaboration”, says Nikolas Schran, Vice President of Sales & Marketing at G DATA CyberDefense. “With our new partner programme, we are making this cyber trust tangible. We are creating a partner programme that rewards commitment, promotes shared success and opens up additional growth opportunities for our partners. At G DATA, we can only succeed in the market by working together with our partners – and current demand confirms more than ever that this partnership-based approach is the right one.”

Activities boost margins
The engagement model comprises five levels, from E0 to E4. The more actively partners collaborate with G DATA, the greater the increase in their margin within their current partner level. Resellers receive points for individual activities, each of which is valid for twelve months.

G DATA places particular emphasis on transparency and ease of tracking: partners receive a personalised monthly overview of their current status and the engagement points they have accumulated. Participation and coordination of measures take place in collaboration with the personal contacts at the cyber defence specialist.

Key benefits of the new G DATA Partner Programme at a glance

Digital sovereignty and cyber trust with IT security "Made in Germany"
Commitment is rewarded: higher margins for active partners
Lucrative cross-selling and upselling opportunities for system integrators and others
A dedicated point of contact
German-speaking 24/7 support

Further information is available here.

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With holistic cyber defence services, G DATA CyberDefense makes you defensible against cybercrime. The renowned IT security company protects with AI technologies, endpoint protection, security monitoring and offers penetration tests, incident response and awareness training in order to secure companies in the best possible way.

G DATA CyberDefense AG supports its customers in every security situation. From the headquarters in Bochum, more than 550 employees ensure the digital security of companies, critical infrastructures such as hospitals or airports as well as millions of private users. With almost 40 years of expertise in malware analysis, G DATA has become a top player in the cybersecurity world and conducts research and software development exclusively in Germany. This also applies to service and support, which is available around the clock for customers all over the world. G DATA security solutions are available in more than 90 countries and have received numerous awards from independent test institutes.