18.05.2026 | 2 Images

CyberTrust in the channel: Launch of the new G DATA partner programme

Engagement brings more benefits

G DATA CyberDefense is placing the focus on ‘cyber trust’ in its new partner programme for sales partners. The new model links sales performance with active engagement. In doing so, G DATA is creating additional incentives for shared, sustainable growth and success within the channel. Sales partners benefit from higher margins, greater transparency and expanded development opportunities.

The new partner programme is firmly rooted in a "channel-first" approach. It is aimed specifically at resellers and specialist retailers who actively market cybersecurity solutions and wish to grow alongside G DATA CyberDefense. The new concept is therefore based on two pillars: traditional sales performance and an additional engagement level. There are also four partner tiers (Partner, Silver, Gold and Platinum), which are determined by turnover. Resellers can gain additional benefits through further activities, such as webinars, case studies or social media engagement. In this way, they generate points for the so-called “engagement level” and increase their margin.

“Cybersecurity thrives on trust, and that can only be built through close collaboration”, says Nikolas Schran, Vice President of Sales & Marketing at G DATA CyberDefense. “With our new partner programme, we are making this cyber trust tangible. We are creating a partner programme that rewards commitment, promotes shared success and opens up additional growth opportunities for our partners. At G DATA, we can only succeed in the market by working together with our partners – and current demand confirms more than ever that this partnership-based approach is the right one.”

Activities boost margins
The engagement model comprises five levels, from E0 to E4. The more actively partners collaborate with G DATA, the greater the increase in their margin within their current partner level. Resellers receive points for individual activities, each of which is valid for twelve months.

G DATA places particular emphasis on transparency and ease of tracking: partners receive a personalised monthly overview of their current status and the engagement points they have accumulated. Participation and coordination of measures take place in collaboration with the personal contacts at the cyber defence specialist.

Key benefits of the new G DATA Partner Programme at a glance

Digital sovereignty and cyber trust with IT security "Made in Germany"
Commitment is rewarded: higher margins for active partners
Lucrative cross-selling and upselling opportunities for system integrators and others
A dedicated point of contact
German-speaking 24/7 support

Further information is available here.

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G DATA CyberDefense AG is a leading German company in the field of IT security. Since 1985, the company based in Bochum has stood for digital security “Made in Germany”.

More than 500 experts protect businesses, public authorities, and private users every day with modular solutions that seamlessly combine software and services:

Managed Extended Detection and Response (MXDR)
Endpoint Security for Businesses
Security Awareness Training
IT security services such as penetration testing, incident response, and forensic analysis

Transparency, data protection, and digital sovereignty are the cornerstones of the company’s security strategy. For this reason, G DATA develops and operates its solutions in Germany. With its no-backdoor guarantee and ISO 27001 certification, the company helps businesses and organizations meet regulatory requirements. In doing so, G DATA lays the foundation for CyberVertrauen and a secure, resilient future.

G DATA. Trust in German Sicherheit.