17.03.2026 | 2 Images

G DATA launches “CyberVertrauen”: IT security from Germany in geopolitically uncertain times

New branding campaign positions G DATA as a German cybersecurity provider that combines technological excellence with a clear commitment to values.

Trust is a key prerequisite for secure digital collaboration. With the new branding campaign “CyberVertrauen,” G DATA CyberDefense places exactly this aspect at the center: reliable IT security from Germany in an increasingly complex geopolitical environment. The campaign highlights the importance of transparent, independent security solutions for businesses, organizations, and critical infrastructures.

In a world where geopolitical tensions and digital threats are increasing, trust in technology providers is becoming ever more important. Companies are not only looking for providers that deliver powerful technologies, but also for those that build trust through transparent values and reliable frameworks. The “CyberVertrauen” campaign underscores G DATA CyberDefense’s commitment to providing companies and institutions with a security foundation they can rely on in the long term. The rebranding is also closely linked to the launch of the new G DATA Partner Programme, which further strengthens our strategic partnership with partners.

“CyberVertrauen is becoming a decisive factor for economic stability in a digitalized world. Especially in times of geopolitical tension, companies need not only reliable technologies but also providers with a clear set of values. With the campaign and the claim ‘Trust in German Sicherheit,’ we emphasize both our origins and our responsibility as a German cyber defense provider,” says Dr. Daniela Kalkühler, Head of B2B Marketing at G DATA CyberDefense.

Trust as the foundation of digital sovereignty
With this campaign, G DATA CyberDefense positions itself as a European cybersecurity manufacturer that has stood for independent security solutions “Made in Germany” for more than 40 years. As early as 2011, G DATA issued a “no backdoor” guarantee through the TeleTrust e.V. trust seal “IT Security Made in Germany.”

Today, companies and organizations face the challenge of not only protecting their IT infrastructures technically, but also strategically relying on trustworthy technologies. “CyberVertrauen” highlights the role that transparency, technological expertise, and European values play in shaping a secure digital future.

Campaign launch
The branding campaign will be rolled out across multiple channels, including digital media, trade publications, social media, as well as events and partner communications. It is primarily aimed at companies, government agencies, and organizations with high requirements for security and digital sovereignty.

Further information about the “CyberVertrauen” campaign by G DATA is available here.

Print page Send link

With holistic cyber defence services, G DATA CyberDefense makes you defensible against cybercrime. The renowned IT security company protects with AI technologies, endpoint protection, security monitoring and offers penetration tests, incident response and awareness training in order to secure companies in the best possible way.

G DATA CyberDefense AG supports its customers in every security situation. From the headquarters in Bochum, more than 550 employees ensure the digital security of companies, critical infrastructures such as hospitals or airports as well as millions of private users. With almost 40 years of expertise in malware analysis, G DATA has become a top player in the cybersecurity world and conducts research and software development exclusively in Germany. This also applies to service and support, which is available around the clock for customers all over the world. G DATA security solutions are available in more than 90 countries and have received numerous awards from independent test institutes.