17.03.2026 | 2 Images

G DATA launches “CyberVertrauen”: IT security from Germany in geopolitically uncertain times

New branding campaign positions G DATA as a German cybersecurity provider that combines technological excellence with a clear commitment to values.

Trust is a key prerequisite for secure digital collaboration. With the new branding campaign “CyberVertrauen,” G DATA CyberDefense places exactly this aspect at the center: reliable IT security from Germany in an increasingly complex geopolitical environment. The campaign highlights the importance of transparent, independent security solutions for businesses, organizations, and critical infrastructures.

In a world where geopolitical tensions and digital threats are increasing, trust in technology providers is becoming ever more important. Companies are not only looking for providers that deliver powerful technologies, but also for those that build trust through transparent values and reliable frameworks. The “CyberVertrauen” campaign underscores G DATA CyberDefense’s commitment to providing companies and institutions with a security foundation they can rely on in the long term. The rebranding is also closely linked to the launch of the new G DATA Partner Programme, which further strengthens our strategic partnership with partners.

“CyberVertrauen is becoming a decisive factor for economic stability in a digitalized world. Especially in times of geopolitical tension, companies need not only reliable technologies but also providers with a clear set of values. With the campaign and the claim ‘Trust in German Sicherheit,’ we emphasize both our origins and our responsibility as a German cyber defense provider,” says Dr. Daniela Kalkühler, Head of B2B Marketing at G DATA CyberDefense.

Trust as the foundation of digital sovereignty
With this campaign, G DATA CyberDefense positions itself as a European cybersecurity manufacturer that has stood for independent security solutions “Made in Germany” for more than 40 years. As early as 2011, G DATA issued a “no backdoor” guarantee through the TeleTrust e.V. trust seal “IT Security Made in Germany.”

Today, companies and organizations face the challenge of not only protecting their IT infrastructures technically, but also strategically relying on trustworthy technologies. “CyberVertrauen” highlights the role that transparency, technological expertise, and European values play in shaping a secure digital future.

Campaign launch
The branding campaign will be rolled out across multiple channels, including digital media, trade publications, social media, as well as events and partner communications. It is primarily aimed at companies, government agencies, and organizations with high requirements for security and digital sovereignty.

Further information about the “CyberVertrauen” campaign by G DATA is available here.

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G DATA CyberDefense AG is a leading German company in the field of IT security. Since 1985, the company based in Bochum has stood for digital security “Made in Germany”.

More than 500 experts protect businesses, public authorities, and private users every day with modular solutions that seamlessly combine software and services:

Managed Extended Detection and Response (MXDR)
Endpoint Security for Businesses
Security Awareness Training
IT security services such as penetration testing, incident response, and forensic analysis

Transparency, data protection, and digital sovereignty are the cornerstones of the company’s security strategy. For this reason, G DATA develops and operates its solutions in Germany. With its no-backdoor guarantee and ISO 27001 certification, the company helps businesses and organizations meet regulatory requirements. In doing so, G DATA lays the foundation for CyberVertrauen and a secure, resilient future.

G DATA. Trust in German Sicherheit.